Out of all the shops I went into, it was Primark that had the least pleasant atmosphere. Which is why I have chosen this store as the one I will be rebranding.
Clothes are just placed everywhere, in bulks. You don't know where to look as it really does seem like you're in a giant jumble sale.
Also, everything is crammed quite closely together so when the shop is busy you have to dodge your way through like a maze.
There doesn't really seem to be any sort of theme or brand image as you walk around the store, apart from "Cheap Prices".
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