Customers will be able to shop anytime, anywhere right from their smart phone.
A huge majority of people own a smart phone with access to the internet.
Having an online store and mobile shopping app, Primark would position itself as a fresh, easy accessible online store for teens and the younger adults of today.
I have designed a mock up of what the app would look like.
App Icon
As the icon is so small, I found that the green symbol didn't stand out enough on a white background.
By switching the colours, you can see that it makes the app stand out more.
Again, I have kept the layout of the app simple, so customers will be able to navigate around the app and use it easily and quickly whilst on the go or having a quick browse from their mobile phone.
Hopefully, Primark will be looked at differently by customers as a fresh and on trend high street fashion retailer rather than a place they go for bargains and cheap clothes.
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