Just a giant jumble sale.

Out of all the shops I went into, it was Primark that had the least pleasant atmosphere. Which is why I have chosen this store as the one I will be rebranding.

Clothes are just placed everywhere, in bulks. You don't know where to look as it really does seem like you're in a giant jumble sale.

Also, everything is crammed quite closely together so when the shop is busy you have to dodge your way through like a maze.

There doesn't really seem to be any sort of theme or brand image as you walk around the store, apart from "Cheap Prices". 

Out on the High Street.

I've been wondering around the High Street and the Bullring in Birmingham to take a look at the different stores, comparing and contrasting their layouts, window displays, lighting and atmospheres.

Here, are just a few of the images i took. (More details are in my sketchbook)

 H&M

French Connection

 Topshop

 New Look

 Forever 21

 Zara

Primark