Online shop?

There are many online stores available, many of them targeted at teens and young adults such as MissGuided, Boohoo, New Look, River Island and Topshop just to name a few.

It may be surprising to some people that a successful store like Primark do no have an online store.

Why? Simply because they want to save money.

However, I think an online store would be hugely beneficial for everyone as Primark would make more money selling to people who may not have a store near them and because A LOT of people shop online as it is more convenient for them.

Using the current S/S 13 collection I have created a mock up website design of how it could potentially look as a full, up and running online store.

I've kept it quite simple as I didn't want it to look as cluttered as the store is. It will allow those who don't like going into the store because of the cluttered and crowded atmosphere to easily shop at Primark online instead.

A simple, fresh S/S 13 pastel lookbook, created and styled by me.